One of our primary goals when founding Perthex was to be an influencing agent for the change the event and communication industry urgently needed.
Admittedly, the Corona Pandemic accelerated this path immeasurably and also pushed us into a path that we early on would not have anticipated. But with our own virtual communication platform and a rucksack filled with many ideas, we have started the year 2021 full of anticipation.
…until the onset of the pandemic, 1.4 billion people worldwide were traveling annually for business reasons…
But there were 2 other factors that we decided to inevitably commit to, even in the original business plan, which are: sustainability and health.
Sustainability in our approach means giving content a lasting impact by making learning easier, faster and more user-friendly.
But sustainability also places a central role in our day-to-day activities – until the onset of the pandemic, 1.4 billion people worldwide were travelling annually on business, leaving a significant environmental footprint behind. Events are a major contributor to CO2 emissions, pollution and waste of food & water. Over 20 years of running events on every continent, we believe that we can do our part to climate protection and reduce these impacts to a possible minimum with new formats.
Another goal of ours is to find new solutions in areas pertaining to our wellbeing & health and to help shape the digital transformation of healthcare systems. With innovative concepts and digital offerings, we want to show companies, but also to individuals, the possibilities available to increase resilience in the changing world of work (VUCA world) and to create the foundations for a healthy and successful life.
We don’t just talk the talk, we also walk the walk. That is why we are very excited to share that we are hosting the first German-speaking edition of the MED.NOVATION on March 24, 2021 together with our partners Healthcare Convention and MEDISinn. This is the first edition of a virtual innovation forum with an associated health fair, where we will also share our idea of a digital medical center with the presentation of the MED.HOUSE360.
Further information is available at www.mednovation.digital and you can now register free of charge under live.mednovation.digital.